Today launches ‘Purple Tuesday’, a national call to action, focused on changing the customer experience for disabled people. It will involve businesses of all sizes and from all sectors coming together and taking decisive, practical actions to meet the needs of their customers with disability.
More retailers in Buckinghamshire, including John Lewis ,Waitrose and Marks & Spencer, have committed to improving the customer experience for disabled people as part of this year’s Purple Tuesday accessible shopping day.
It comes after new research revealed that thousands of disabled people have left a store or website unable to complete their purchase because of their disability. Among the biggest complaints were a lack of staff understanding about their needs , the overall customer experience for disabled people, and the physical accessibility of a store .
“Ensuring that disabled people are able to access shops, restaurants and clubs isn’t just the right thing to do – it makes business sense too. By failing to cater to their disabled customers, many businesses are missing out on the spending power of disabled people and are denying them the opportunity to enjoy something which many people take for granted. There is still time to get involved in this important initiative and I encourage businesses across the country to do just that – and reap the rewards.” said Sarah Newton, Former Minister of State for Disabled People, Health and Work
We’re proud to support the Purple Tuesday initiative , inviting all bucks businesses to talk directly to visitors about the services and support they provide for people with disabilities, whilst getting valuable feedback from consumers.
Small changes can have huge impact on disabled customers. Nobody should be denied the simple pleasure of going into a shop whatever their disability.