We’re challenging ageism in our society, because everyone deserves to live with dignity and respect.


Challenging ageism: A guide to talking about ageing and older age

The older population in the UK is projected to grow, with people aged 65 and over making up 25% of the population by 2043. The number of people in this age group increased by 23% between 2009 and 2019, at a time when the whole UK population only increased by 7%.

The fact that many of us are living longer is a great achievement. But unless radical action is taken by government, business and others in society, millions of us risk missing out on enjoying those extra years. Centre for Ageing Better

Do you want to know more about representing ageing in a more positive and realistic way?

The Centre for Ageing Better  has launched a new guide ‘Challenging ageism: A guide to talking about ageing and older age’  to help shift ageist stereotypes and language used public life, which harms people and their prospects in later years.

Ageism can seriously undermine the human rights of older people. Ageist attitudes have worrying consequences for physical and mental health. We’re challenging ageism in our society, because everyone deserves to live with dignity and respect.

More info about The Centre for Ageing Better

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